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Inanis_Vault/100-Trash/🛒 Shopify App Audit - Consolidation & Review.md

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📊 Group 1: Analytics & Tracking (Understand Your Users)

App Name Primary Function Potential Overlap Recommended Action
Hotjar Install Heatmaps & Session Recordings (User Behavior) Mouse tracking installer Keep one behavioral tracking tool.
Customer Map & Order Trends Visualizes order locations and regional sales data. Specialized tool. Keep if regional data analysis is critical.
TripleWhale Consolidated E-commerce Analytics & Attribution (ROAS). PMA, Coupler.io, RudderStack Keep one primary marketing attribution/data platform.
PMA - Power My Analytics Connects marketing data to external destinations (Sheets, etc.). Coupler.io, TripleWhale Consolidate with your primary data pipeline.
Coupler.io Automates data export/sync to external destinations (Sheets, BigQuery). PMA, Matrixify Consolidate with your primary data pipeline.
RudderStack Pixel Customer Data Platform (CDP) for collecting and routing data. TripleWhale, Klaviyo Keep if you need advanced data routing; otherwise, consolidate.
Mouse tracking installer Heatmaps & Session Recordings (User Behavior) Hotjar Install Keep one behavioral tracking tool.

🛍️ Group 2: Conversion & Personalization (Get More Sales)

App Name Primary Function Potential Overlap Recommended Action
Rebuy Personalization Engine AI-powered cross-sells, upsells, and dynamic recommendations. Aftersell (Post-purchase), Bundles Keep if it drives significant AOV/Conversion rates.
Intelligems A/B Testing Specialized A/B testing for pricing, discounts, and profitability. Basic A/B testing tools. Keep if actively running profit-focused tests.
Octane AI Quiz Kit Interactive quizzes for lead gen and personalized product recommendations. GroundForms (General forms) Keep for zero-party data collection and lead nurturing.
Aftersell by Rokt Offers high-converting post-purchase upsells. Rebuy (Pre-purchase upsells) Keep if you use it for the dedicated post-purchase flow.
Bundles.app - Inventory Sync Creates bundles and ensures accurate component inventory deduction. Bundles, Repeat Keep one most reliable bundling app; likely this one.
Bundles Another app for creating product bundles. Bundles.app - Inventory Sync Review and Delete if redundant with Bundles.app.
Repeat Likely a tool for retention, re-ordering, or subscriptions/bundling. Recharge, Rebuy Investigate exact function and consolidate if possible.

📧 Group 3: Marketing & Communication (Reach and Engage)

App Name Primary Function Potential Overlap Recommended Action
Klaviyo: Email Marketing & SMS Core e-commerce Email/SMS marketing automation platform. HubSpot (Marketing features) Keep if it is your primary e-commerce marketing engine.
HubSpot All-in-one CRM, Marketing, Sales, and Service platform. Klaviyo, Gorgias Keep one core CRM platform.
Junip Collects and displays photo/video product reviews (UGC). Pen and Paper (Potential review app) Keep for essential social proof/reviews.
Pen and Paper Unknown function (Possibly simple reviews/notes/drafting). Junip Investigate its exact function; delete if unnecessary.
GroundForms Generic forms and pop-up builder (often for email capture). Octane AI (Quiz forms), Klaviyo (Pop-ups) Consolidate with your core email platform's pop-up builder if possible.
GRIN Influencer Marketing Manages and tracks influencer/creator marketing campaigns. Collabs Keep one dedicated influencer/affiliate platform.
Collabs Shopify's native tool for creator partnerships. GRIN Influencer Marketing Keep one dedicated influencer/affiliate platform.
Facebook & Instagram Sales channel for product listing, shopping tags, and ads. Other social channel apps. Keep if actively selling or tagging on these platforms.
TikTok / Pinterest Sales channel integrations for their respective platforms. N/A Keep if actively using these platforms for sales.

🛠️ Group 4: Operations & Management (Run the Store)

App Name Primary Function Potential Overlap Recommended Action
Matrixify Advanced bulk import/export of products, orders, and data. Coupler.io (Data export) Keep for migrations or large, complex data updates.
Order Automator Automates order tagging, fulfillment, and workflow actions. Flow (Shopify's native automation) Consolidate with Shopify Flow if it can handle all necessary tasks.
WSH Wholesale Pricing Manages pricing rules for B2B/wholesale customers. Locksmith Keep if you run a dedicated wholesale program.
WSH Order Form Provides a simplified, quick ordering interface for wholesale. N/A Keep if it is a core wholesale UI component.
Locksmith Access control for content/pricing (e.g., hiding a wholesale area). WSH Wholesale Pricing Keep for content or pricing restriction needs.
NA Age Verification Adds an age gate for compliance reasons. N/A Keep if selling age-restricted products.
BAIS Bulk Account Invites Sends bulk email invitations for customer account activation. N/A Keep if you frequently onboard or migrate customers.
Duplify Unknown (Likely product/theme duplication utility). N/A Investigate exact function; delete if Shopify's native duplication is sufficient.
Flow Shopify's native workflow automation tool. Order Automator Utilize this native tool before relying on external automation apps.
Gorgias Help desk/customer service platform (Email, Chat, Social). HubSpot (Service Hub) Keep if it is your dedicated customer service tool.
Fraud Shield Provides advanced fraud detection/prevention. Shopify's built-in fraud analysis. Keep if your fraud rate requires protection beyond Shopify's default.
Translate & Adapt Shopify's native tool for store translations/localization. N/A Keep if you sell in multiple languages.
Online Store Core Shopify sales channel/theme. N/A Essential.
QuickBooks Online / QuickBooks Sync by Bold / QuickBooks Online Global Multiple apps for integrating/syncing data with QuickBooks. Redundant accounting syncs. Crucial: Keep only one robust, working sync app. Delete the others.
EmailPoint of Sale / Point of Sale Apps related to physical retail operations (POS). N/A Keep if you use Shopify for a physical retail store.
Shoplift Unknown (Vague name, potentially a quick-edit tool or alert system). N/A Investigate immediately; delete if unnecessary.

📦 Group 5: Shipping, Tax & Subscriptions (Post-Purchase)

App Name Primary Function Potential Overlap Recommended Action
Recharge Subscriptions Core platform for managing recurring subscriptions and billing. Subscriptions Keep if you offer subscriptions.
Subscriptions Another app for managing subscriptions. Recharge Subscriptions Delete if you use Recharge as your main platform.
Route - Protection & Tracking Package protection (insurance) and branded tracking. Wonderment (Tracking) Keep for the insurance/protection service.
Wonderment Proactive order tracking and post-purchase communication. Route (Tracking) Keep one that provides the best post-purchase communication experience.
PH Sales and Tax Report Specialized financial reporting for sales and tax data. Shopify's built-in reports. Keep if you have complex, required reporting needs.

🎨 Group 6: Design & UX

App Name Primary Function Potential Overlap Recommended Action
RT: Google Fonts, Custom Fonts Adds custom or Google Fonts not available in the theme editor. N/A Keep if you rely on specific branding fonts.

🛑 Action Plan for Consolidation

  1. Select Your Core Platform: Decide between HubSpot and Klaviyo/Gorgias for your primary CRM/Marketing/Service platform.

  2. Consolidate Analytics: Choose one for heatmaps/session recordings (Hotjar or Mouse tracking installer).

  3. Consolidate Accounting: Uninstall two of the QuickBooks sync apps and confirm the single remaining one is working flawlessly.

  4. Confirm Bundling/Subscriptions: Confirm that Bundles.app and Recharge are your active apps, and uninstall the simpler Bundles and Subscriptions apps.

  5. Investigate Unknowns: Prioritize investigating Shoplift, Pen and Paper, and Duplify.

Would you like me to use the Google Search tool now to find the function of Shoplift or any other vague app to help you with the investigation?